Over 3,500 new board games hit the market every year in USA.
In this oversaturated landscape, only a third of this amount manages to sell more than 1000 boxes. The other games never reach their players and are forgotten.
Publishing a board game takes a lot of time and money. So if you don’t want to go bankrupt, you’d better make the right choices.
What’s the secret to securing the future of your board game and your business?
With this new game, your goal is clear: raise enough funds to finance the next one—or even turn a profit.
But creating a great game is no longer enough to succeed.
Your game needs to stand out.
You’ve developed a unique gameplay mechanic, designed to deliver an original experience to a wide audience.
But gameplay alone isn’t enough.
It needs the right visuals to truly shine.
That’s where I come in.
Today, you need more than outstanding visuals, you need pictures that surprise, captivate and sell.
How I create visuals that truly drive game sales.
Players are constantly looking for new experiences.
Because your game is unique, its visuals need to be just as striking and memorable.
To achieve that, I draw on three key skills I developed over six years working in the book publishing industry:
Clever Reverse market analysis
Since your game is already finalized, we begin by clearly defining your target audience.
This helps me analyze market trends and identify the recurring visual codes your players are already familiar with.
Stricking Original art direction
I craft an original art direction based on my bold, colorful illustration style.
To make it stand out, I add a unique twist to the popular graphic trends that resonate with your audience.
Clear and Functional design
I design visuals that highlight the core gameplay mechanics — making sure the game isn’t just beautiful, but also clear and playable.
Have a look to my portfolio
I specialize in colorful, bold designs tailored for mass-market appeal, mostly inspired by pulp magazine illustrations and fantasy.
About me
I am Florian Garbay, a graphic designer and illustrator living in the French Pyrenees.
For the past 15 years, I’ve been constantly evolving my creative profession to become what I’ve always dreamed of: an asset that can genuinely impact lives.
There were three key steps in my journey that led me to work in the board game industry today:
I started out as a print technician, where I learned everything I needed to know about producing clean, professional print files.
But over time, I realized I wanted a job that had real meaning for the people I worked with — so I became an art teacher.
Later, I began working with self-published children’s book authors, many of them just starting out. I was able to combine my teaching skills with my visual expertise to help bring their stories to life and give their work the visibility it deserved.
Designing board games is a natural extension of my skills — not only because I love discovering new games, but also because, to me, visuals are what truly create immersion in a game.
